The Conversion Engine is the lead generation phase of the Social Amplification Engine (SAE). This package will amplify your conversion efforts across multiple social media channels while simultaneously working to improve your organic ranking on Google.
We get Google Ads (especially local service ads) running first, so we can get data and leads immediately– then run Facebook ads, typically one month later.
The Conversion Engine relies upon the Content Engine to generate and collect authority. It is the Content Engine package plus conversion ads (Google and Facebook), reactivation campaigns (email or text), and light landing page optimisation while applying the Dollar a Day method. To begin testing, the Conversion Engine will cost $3,500 a month and will take a few weeks to build engagement and find winning posts.
Who is this for?
Small or medium business owners and entrepreneurs who have an existing business generating at least $250,000 in annual revenue and would like expert help in implementing their Facebook and Google ad campaigns. They must be willing to produce engaging 1-minute videos with their cell phones.
Who is this not for?
This is not for companies that have a marketing department or work with multiple agencies. We designed it to interact with just one person. This is not for businesses that are just launching, as we need to know the attributes of people who are already buying. If you are selling MLM, adult, gambling, wealth creation, or related products, this package is not for you. Agencies are okay.
What are we doing for you?
Implement conversion ads in Google and Facebook as a done-for-you service, as taught in our course, using email or text reactivation campaigns, and light landing page optimization to drive leads and conversions. Conduct light ads optimization, light content strategy to steadily increase your overall online ranking and Improve your online presence through the Content Engine.
What are we not doing?
This is not a business start-up program. We are using Facebook and Google to amplify what’s already driving sales and leads. We are not creating your content and landing pages–you must have a website that already converts. This is not a training program. This is the actual implementation that we’ll do for you.
How long does it take to generate results?
This is a program that has a 90-day ramp-up. The amount of time to see significant revenue enhancement depends on the complexity of your sales cycle and your content effectiveness. If you’re in B2B and see 5-6 month cycles, you can expect the same timeframe in social, if not slightly longer. You’re not likely to see instant revenue on social, as it takes time to build awareness, generate engagement, amplify word-of-mouth, and capture the user at the moment of demand. It’s a long-term investment.
How much does it cost?
The Conversion Engine costs $3,500 per month. The price does not include the cost of buying the traffic from Facebook, Google, or other networks. That’s on your card, so you should have an ongoing ad budget of at least $1,500 a month across Google, Facebook, and LinkedIn (if applicable), to keep the campaigns going once we’re done.
Who will be working with me?
You will be working with an account manager you can talk to, who manages a team of implementation specialists.
What do you need me to do?
We have a simple Access Checklist to guide you through how to grant us access. Then, we will need you for a 15-minute touch-base meeting with the account manager. It can be longer or shorter based on the items we need to discuss. In between, we are building and tuning your campaigns for you. Sometimes, we’ll have suggestions for you on how to tweak your content, Facebook page set-up, or website. Content will always be in your court, as you are the expert in what you do. We are here to amplify it to the right audience to drive awareness, engagement, and conversion. We prefer that you have an email list, but if not, it’s okay.
What happens next?
Based on your initial Strategy Assessment, we will find out what your Goals, Content, and Targeting preferences are. Having your Strategy Assessment will help us understand what types of content you should be making and who you should be targeting. We’ll be able to find Evergreen Content, amplify your top posts, and make more winners.
What if I’m an enterprise client with more sophisticated needs?
We offer standard and premium packages for companies that need greater support, training, and campaign tuning. These include on-site work with our top optimisers.
Conversion Engine Checklist
Project Timeline: Days 1 to 10
Task #1: Access Audit
In the first phase of the Conversion Engine (Digital Plumbing), our team will work with you to gain access to your digital assets, which are referenced under section 1 of the Conversion Engine.
Task #2 – Digital Plumbing – Pre-Requisite: completion of task #1
The second part of the Digital Plumbing phase is executed by our team to establish tracking for your source traffic, which includes your Facebook Pixel, website traffic, and remarketing audiences and page fans.
Task #3: Strategy Assessment
You will need to submit your strategy assessment for us to understand how to measure our results against your goals, content, and targeting. This is the foundation of how we determine what you consider successful in your campaigns, the content that you should create and promote, and who should be targeted.
Task #4: Create Snapshot Report
We will create a Snapshot Report for you that serves as a report card for your online presence. The goal is to steadily increase your overall ranking to 90% or higher if you wish to be in the top 10% within your industry regarding your online presence.
Task #5: Content Library
We will create and manage a Content Library where we house and organise your top content and all of your posts, and keep track of your positive media mentions. Just like how Netflix arranges a selection of thousands of shows, a Content Library is essential to spread your message effectively to your audience and yourself by creating authority over time with the positive mentions you’ve collected and inserting them into articles as part of your public figure page.
Task #6: Success Tracker
We will create and manage a Success Tracker as it’s used as the main interface for tracking your project. As a business owner, you want to be working on your business instead of working in your business, and this document will help you immensely. It is updated on a monthly basis to track measurable results for your project, actionable items, an executive summary of key points, and detailed information regarding the entirety of your project.
Project Timeline: Days 11 to 15
Task #7: 3×3 Video Grid
We will work with you to organise a 3×3 video grid that will be used to build the foundation for your content. This consists of 3 WHY, 3 HOW, and 3 WHAT videos to fulfil a full grid.
Project Timeline: Days 16 to 45
Task #8: Facebook Dollar A Day Strategy – Prerequisite: completion of task #7
The Facebook Dollar a Day strategy will be used in three phases:
- 7-Day Boost: A test period to determine which videos meet our Standard of Excellence to move into the next phase.
- 30-Day Boost: If a video meets our standard of excellence, it will be boosted for an additional 30 days.
- Evergreen: Once a video has completed the 7-day and 30-day boost period, the video will be placed in your Content Library as one of your Greatest Hits. The video will be sent to our editing team and reposted to run continuously while being monitored for optimal performance.
Task #9: Crossposting
All videos included in the 3 x 3 grid will be cross-posted to your Google Business Profile (Google My Business) page and YouTube and converted into a blog post to increase your presence on Google for organic search results.
Task #10: Google Local Service Ads
Gain further trust and credibility with potential customers by using Google Local Services ads to help you connect with people searching on Google for your services. Your ads will show up for customers in your service area, and you only pay if a customer calls or messages you directly through the ad.
Task #11: Reactivation Campaign
We will run reactivation campaigns through email and text using GoHighLevel. They are one-time campaigns.
Timeline: 90 Days For Execution
$3,500 Monthly Retainer
