3 Components To A WHY Video

1. WHEN I WAS —–

Waste no time, get right to the story. This is where the WHY comes in.

2. I BELIEVE THAT —–

Now, go from the emotion of the story you just told to the overarching lesson of what you stand for.

3. I AM —–

Give a brief explanation of what you do. Make sure to be specific and concise.